- Enseignant-e: Rebecca Carballo
- Enseignant-e: Julia Teresa Croce
- Enseignant-e: Judith Schrempf-Stirling
In this course, we will discuss ethical issues in marketing including the following: product pricing, selling practices, unsafe products, greenwashing, social marketing, ethical consumerism, and responsible customer treatment. Students identify, analyze, and resolve ethical dilemmas in marketing.
Course objectives include
- Recognize the political, social, ethical context underlying the marketing function
- Become aware of ethical challenges in marketing and communications
- Apply business ethics concepts to marketing practices