معلومات المساق

In this course, we will discuss ethical issues in marketing including the following: product pricing, selling practices, unsafe products, greenwashing, social marketing, ethical consumerism, and responsible customer treatment. Students identify, analyze, and resolve ethical dilemmas in marketing.

Course objectives include

-        Recognize the political, social, ethical context underlying the marketing function

-        Become aware of ethical challenges in marketing and communications

-        Apply business ethics concepts to marketing practices