معلومات المساق | Marketing Management (2025, Fall semester)

Maintenance

Attention

La plateforme Moodle sera indisponible jeudi 6 novembre de 12h à 14h00 afin de permettre une opération de maintenance sur les serveurs.

Warning

The Moodle platform will be unavailable Thuirsday, November 6th from noon to 2pm to allow maintenance operation on the servers.

The course "Marketing Management" provides an overview on essential perspectives of marketing management. This includes defining a marketing strategy, optimizing the marketing mix, and considering specific contexts of marketing (e.g., B2C marketing). Besides, a considerable part of this course will focus on issues related to marketing implementation. Thereby, a particular focus will be on how data and analytics can help to support marketers in their decision making.